April Appeal


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April Appeal

April Appeal - Legacy

Legacy is a charity for partners and children of veterans who have suffered traumatic physical or mental injury or who have died serving Australia.
We provide advocacy, educational, financial and mentoring assistance to families.

We were there in the past, and we’ll be there in the future.

Legacy. 90 years on, we’re still keeping the promise. A promise for life.

Merchandise Available

Media Release

Woolworths supports Aussie veterans and their families this ANZAC Day

Tuesday, 8 April 2014: This April, Legacy calls on Australians to show their support for veterans and their families by buying a rosemary badge at Woolworths stores nationwide.

All proceeds from Woolworths’ nationwide fundraising initiative will support Legacy’s ongoing work in providing advocacy, educational, financial and mentoring assistance to families of veterans who have suffered traumatic physical or mental injury or who have died serving Australia.

In addition to the rosemary badge, fundraising merchandise available for purchase now are:

  • ‘Lest We Forget’ Rosemary badge - $5
  • ‘Lest We Forget’ Camouflage pen - $5
  • ‘Lest We Forget’ Camouflage wristband - $3

Woolworths will also donate 50c from every bunch of rosemary sold in store between 18 and 26 April. Customers can also add a donation to the collection units in stores.

All donations, big or small, will make a difference to those in need:

  • $20 – Provides a day outing for a dependent with a disability
  • $55 – Installs a personal response unit in an elderly widows’ home
  • $100 – Assists a family with heating for the winter
  • $150 – Provides essential dental health for children
  • $500 – Takes a Legacy child for a week-long holiday
  • $1000 – Provides a year’s worth of school expenses for a Legacy child

Commenting on the Woolworths fundraising efforts, Chief of the Defence Force and National Patron of Legacy Australia, General David Hurley, says: “This is a major fundraiser for Legacy and supports their vital work in caring for the families of defence force personnel who have given their life or their health for our great country. I encourage all Australians to support the sale of Legacy merchandise that is only available in Woolworths stores nationwide. ”

Tjeerd Jegen, Managing Director of Woolworths Supermarkets and Petrol said: “Woolworths is delighted to help our customers support Legacy. I encourage our customers to buy a rosemary badge and show your support of our veterans and their families”

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