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RSL and Legacy partner with VB to launch exciting new fund raising initiative

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March 2009 – PRESS ALERT



The RSL and Legacy partner with VB to launch new fundraising appeal

SYDNEY March 25, 2009: Leaders of the ex-service community gathered at Customs House in Sydney today for the launch of the Raise A Glass Appeal – a new initiative to raise vital funds for the welfare programs of Legacy and the Returned and Services League Australia (RSL), (except Qld RSL).

Developed by Legacy Coordinating Council and the RSL National Executive and the in partnership with VB, the Raise A Glass Appeal aims to contribute more than $1 million to support serving and ex-service men and women, fallen veterans and their families.

Major General Bill Crews, National President of the RSL, and David Kelly, Chairman of the Legacy Coordinating Council, announced details of the Appeal together with General Peter Cosgrove.

VB will contribute $1 from cartons of VB stubbies sold in April and more than 1,500 kegs will be given to pubs and clubs for sale on ANZAC Day, with proceeds to be donated to the Appeal.

Major General Bill Crews said “The Raise A Glass Appeal is an opportunity to reflect on the individual sacrifices made by so many during active service.”

“The Appeal will build on Australians’ growing commitment to ANZAC Day as an annual celebration of our nation,” added Major General Crews.

One hundred percent of funds raised will be distributed between the RSL and Legacy to support programs that provide practical and emotional welfare. Assistance includes the provision of tuition costs for students, companionship for the elderly and counselling services for serving and ex-serving men and women, and the families of fallen veterans.

David Kelly said: “With Australia’s support of the Raise A Glass Appeal, Legacy will be able to significantly impact the lives of families suffering financial and social hardship from the loss of a loved one as a result of active service.”

Legacy member and former Chief of the Defence Force General Peter Cosgrove asked Australians to get behind the initiative.

“The RSL and Legacy continue to be relevant and important welfare providers to the community. I urge all Australians to show their support” said General Cosgrove.

To raise awareness of the Appeal, a series of commercials will honour a just few of the thousands of stories Australians hold in their hearts about fallen friends and family members. Five Australians tell the true story about their loved one, and how they honour their memory each ANZAC Day. The uplifting stories can be viewed at

“Australians are also invited to reflect on their own tribute story, and share these on the Raise A Glass website,” added General Cosgrove, “The goal is to collect hundreds of stories. We encourage people to record theirs and spend time reading others.”

“The initiative builds on a long, informal association between VB and the Armed Forces. Part of the imagery of the Appeal is a genuine photo of World War II soldiers enjoying their ration of VB,” said Paul Donaldson, Group Marketing Manager VB.

The picture is of members of the 13th Platoon, D Company in the 2nd/1st Machine Gun Battalion stationed in Ikingi, Egypt, in 1941. VB is still sent to our armed services overseas.

The RSL provides advice and support to serving and ex-service men and women of the Australian Defence Force through comradeship, welfare assistance and commemorative activities. The RSL operates war veterans homes, hostels and nursing homes, and conducts widespread education programs for schools and youth.

Legacy is a voluntary organisation providing services to Australian families suffering financially and socially after the death of a spouse or parent during or after their defence force service. Currently caring for over 109,000 widows and 1,900 children, Legacy assists families through practical and emotional support.

For further information about the Raise A Glass Appeal please visit

For more information, interviews and event images please contact:
Simone McDermid - / 02 8281 3865 / 0412 670 201
Dan Holland – / 03 9633 2286 / 0405 102 341

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